015. Fabrizio Portone: Introducing our new Facebook Ads Strategist

In this week's episode of Digital. by AttentionMedia Anthony sits down to record this episode live in our studio with Fab, one of our Digital Strategists, to talk about the future of Facebook Advertising...

 

Back in episode 11, at the start of January 2021, covered what we knew about Apple’s iOS14 update at that time.

 

Now, Anthony and Fab cover the latest updates and a simple step-by-step process for anyone to make sure they are preparing their business and Facebook account for the new changes.

 

On the show we cover …

- How to use the new Resource Centre in Ads Manager and what it's for

- Changes you need to make such as Domain Verification and choosing 8 standard events to track on your website

- Changes we have seen in reporting due to attribution window changes and the reduction from 28 days to 7 days

- The importance of lead generation and capturing your own first-party data.

- And more…

 

Thanks for listening!

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 Links from today’s show are listed below:

AttentionMedia - Website

 

SPECIAL MENTIONS:

This podcast is professionally mixed and edited by AttentionMedia.

 

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NEED HELP WITH YOUR DIGITAL MARKETING?

If you want to grow your business through strategic digital marketing head over to attentionmedia.com.au, click on the Book A Discovery Call tab, fill out some details and we will be in touch!

 

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That’s it for this episode! See you at the next one.