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Episodes
Welcome to Digital, a podcast brought to you by AttentionMedia, a location-agnostic digital growth agency helping business become iconic brands! On this show, we dive into the hottest topics, the latest updates and what’s working in social media and digital marketing right now, to get you up to speed and keep you informed. And if you want to grow your business through strategic digital marketing head over to attentionmedia.com.au, click on the "Book A Discovery Call" tab, fill out some details and we will be in touch!
Episodes
Wednesday May 19, 2021
Wednesday May 19, 2021
In this week's episode of Digital. by AttentionMedia we are discussing the importance of digital marketing with Melissa Packham, founder of A Brand Is Not A Logo. Melissa helps brands find clarity in strategy that empowers and sees them grow.
On the show We Cover…
- Melissa’s backstory
- How she started her business
- Where her passion and drive comes from in brand and marketing
- Her take on the state of digital marketing today
- Her 3 step process to creating a brand strategy
and much more...
Thanks for listening!
…
Links from today’s show are listed below:
AttentionMedia - Website
A Brand Is Not A Logo - Website
SPECIAL MENTIONS:
This podcast is professionally mixed and edited by AttentionMedia.
LET’S MAKE THIS GROW!
If you enjoyed this episode, the biggest compliment you can give is to leave a rating and review on iTunes! Reviews are extremely helpful to boost the ranking of the show, plus, we read each and every review out on the show! P.S. Here’s a ‘how-to’ if you’re not sure?
NEED HELP WITH YOUR DIGITAL MARKETING?
If you want to grow your business through strategic digital marketing head over to attentionmedia.com.au, click on the Book A Discovery Call tab, fill out some details and we will be in touch!
LET US KNOW YOU ARE LISTENING!
We would love to know if you are listening to the show so please take a screenshot, upload it to your preferred social media account and tag us @attentionmediaagency.
That’s it for this episode! See you at the next one.
Wednesday May 12, 2021
Wednesday May 12, 2021
In This Weeks Episode of Digital By AttentionMedia Anthony talks about the topic of Digital Growth, what it means and what business owners, CEO’s and managers need to know…
On the show we cover …
- Digital Growth
- Marketing Is An Investment
- What platforms drive digital growth?
- Unit Economics
- And Much More…
Thanks for listening!
…
Links from today’s show are listed below:
AttentionMedia - Website
SPECIAL MENTIONS:
This podcast is professionally mixed and edited by AttentionMedia.
LET’S MAKE THIS GROW!
If you enjoyed this episode, the biggest compliment you can give is to leave a rating and review on iTunes! Reviews are extremely helpful to boost the show's ranking, plus, we read each and every review out on the show! P.S. Here’s a ‘how-to’ if you’re not sure?
NEED HELP WITH YOUR DIGITAL MARKETING?
If you want to grow your business through strategic digital marketing head over to attentionmedia.com.au, click on the Book A Discovery Call tab, fill out some details and we will be in touch!
LET US KNOW YOU ARE LISTENING!
We would love to know if you are listening to the show so please take a screenshot, upload it to your preferred social media account and tag us @attentionmediaagency.
That’s it for this episode! See you at the next one.
Wednesday May 05, 2021
Wednesday May 05, 2021
In this week’s episode of Digital. by AttentionMedia Anthony sits down to record this episode live in our studio with Ludi, our social media manager and content producer, to talk about maximising your Social Media Presence and which platforms are best for you…
On the show we cover …
- Which Apps Are Best For Your Business
- Scheduling Apps / Creating Batch Content
- Mobile-First Content
- How To Stay Up To Date With Social Media
- And Much More…
Thanks for listening!
…
Links from today’s show are listed below:
AttentionMedia - Website
Social Media Today - Website
Falcon io - Website
SPECIAL MENTIONS:
This podcast is professionally mixed and edited by AttentionMedia.
LET’S MAKE THIS GROW!
If you enjoyed this episode, the biggest compliment you can give is to leave a rating and review on iTunes! Reviews are extremely helpful to boost the show's ranking, plus, we read each and every review out on the show! P.S. Here’s a ‘how-to’ if you’re not sure?
NEED HELP WITH YOUR DIGITAL MARKETING?
If you want to grow your business through strategic digital marketing head over to attentionmedia.com.au, click on the Book A Discovery Call tab, fill out some details and we will be in touch!
LET US KNOW YOU ARE LISTENING!
We would love to know if you are listening to the show so please take a screenshot, upload it to your preferred social media account and tag us @attentionmediaagency.
That’s it for this episode! See you at the next one.
Wednesday Mar 24, 2021
Wednesday Mar 24, 2021
In this week's episode of Digital. by AttentionMedia we cover off why automation is so important for digital marketing success with Aoife O'Connell, founder of Yarnly.ai!...
On the show we cover …
- Aoife' take on the current state of digital marketing
- Marketing Automation
- Chatbot's
- The role "voice" and audio will play in future marketing
and much more...
Thanks for listening!
…
Links from today’s show are listed below:
AttentionMedia - Website
Yarnly.ai - Website
SPECIAL MENTIONS:
This podcast is professionally mixed and edited by AttentionMedia.
LET’S MAKE THIS GROW!
If you enjoyed this episode, the biggest compliment you can give is to leave a rating and review on iTunes! Reviews are extremely helpful to boost the ranking of the show, plus, we read each and every review out on the show! P.S. Here’s a ‘how-to’ if you’re not sure?
NEED HELP WITH YOUR DIGITAL MARKETING?
If you want to grow your business through strategic digital marketing head over to attentionmedia.com.au, click on the Book A Discovery Call tab, fill out some details and we will be in touch!
LET US KNOW YOU ARE LISTENING!
We would love to know if you are listening to the show so please take a screenshot, upload it to your preferred social media account and tag us @attentionmediaagency.
That’s it for this episode! See you at the next one.
Wednesday Mar 17, 2021
Wednesday Mar 17, 2021
In this week's episode of Digital. by AttentionMedia we are discussing the importance of digital marketing with the Co-founder and CEO of Claxon, Daniel Willis...
On the show…
- We talk about the vital role of a CEO in an organisation
- We discuss the importance of digital marketing and how an agency is often the best solution for businesses
- How business owners can best go about finding the right agency to partner with
- A very big announcement that Daniel has just made
and much more...
Thanks for listening!
…
Links from today’s show are listed below:
AttentionMedia - Website
Claxon Agency - Website
SPECIAL MENTIONS:
This podcast is professionally mixed and edited by AttentionMedia.
LET’S MAKE THIS GROW!
If you enjoyed this episode, the biggest compliment you can give is to leave a rating and review on iTunes! Reviews are extremely helpful to boost the ranking of the show, plus, we read each and every review out on the show! P.S. Here’s a ‘how-to’ if you’re not sure?
NEED HELP WITH YOUR DIGITAL MARKETING?
If you want to grow your business through strategic digital marketing head over to attentionmedia.com.au, click on the Book A Discovery Call tab, fill out some details and we will be in touch!
LET US KNOW YOU ARE LISTENING!
We would love to know if you are listening to the show so please take a screenshot, upload it to your preferred social media account and tag us @attentionmediaagency.
That’s it for this episode! See you at the next one.
Wednesday Mar 10, 2021
Wednesday Mar 10, 2021
In this week's episode of Digital. by AttentionMedia Anthony sits down to record this episode live in our studio with Fab, one of our Digital Strategists, to talk about the future of Facebook Advertising...
Back in episode 11, at the start of January 2021, covered what we knew about Apple’s iOS14 update at that time.
Now, Anthony and Fab cover the latest updates and a simple step-by-step process for anyone to make sure they are preparing their business and Facebook account for the new changes.
On the show we cover …
- How to use the new Resource Centre in Ads Manager and what it's for
- Changes you need to make such as Domain Verification and choosing 8 standard events to track on your website
- Changes we have seen in reporting due to attribution window changes and the reduction from 28 days to 7 days
- The importance of lead generation and capturing your own first-party data.
- And more…
Thanks for listening!
…
Links from today’s show are listed below:
AttentionMedia - Website
SPECIAL MENTIONS:
This podcast is professionally mixed and edited by AttentionMedia.
LET’S MAKE THIS GROW!
If you enjoyed this episode, the biggest compliment you can give is to leave a rating and review on iTunes! Reviews are extremely helpful to boost the show's ranking, plus, we read each and every review out on the show! P.S. Here’s a ‘how-to’ if you’re not sure?
NEED HELP WITH YOUR DIGITAL MARKETING?
If you want to grow your business through strategic digital marketing head over to attentionmedia.com.au, click on the Book A Discovery Call tab, fill out some details and we will be in touch!
LET US KNOW YOU ARE LISTENING!
We would love to know if you are listening to the show so please take a screenshot, upload it to your preferred social media account and tag us @attentionmediaagency.
That’s it for this episode! See you at the next one.
Wednesday Mar 03, 2021
Wednesday Mar 03, 2021
In this week's episode of Digital. by AttentionMedia we are discussing sales and marketing with the CEO of SWISH Sales Coaching, Ryan Tuckwood...
On the show we cover:
- How he has built a global company in just 6 years that has worked with the likes of BMW, Mercedes Benz, Subway, Metricon, and Westpac
- How important content marketing and social media has been to the growth of his business
- Breaks down the strategy behind the companies' B2B and B2C marketing funnels.
- How he was the first person to have 3 sharks invest in a business in the 2018 season of Shark Tank AU.
and much more...
Thanks for listening!
…
Links from today’s show are listed below:
AttentionMedia - Website
Swish Sales Coaching - Website
SPECIAL MENTIONS:
This podcast is professionally mixed and edited by AttentionMedia.
LET’S MAKE THIS GROW!
If you enjoyed this episode, the biggest compliment you can give is to leave a rating and review on iTunes! Reviews are extremely helpful to boost the ranking of the show, plus, we read each and every review out on the show! P.S. Here’s a ‘how-to’ if you’re not sure?
NEED HELP WITH YOUR DIGITAL MARKETING?
If you want to grow your business through strategic digital marketing head over to attentionmedia.com.au, click on the Book A Discovery Call tab, fill out some details and we will be in touch!
LET US KNOW YOU ARE LISTENING!
We would love to know if you are listening to the show so please take a screenshot, upload it to your preferred social media account and tag us @attentionmediaagency.
That’s it for this episode! See you at the next one.
Wednesday Feb 24, 2021
Wednesday Feb 24, 2021
In this week's episode of Digital. by AttentionMedia we are discussing the importance of content marketing with Dan Knowlton...
On the show we cover …
- how Dan and his agency approach content strategy for themselves and their clients?
- his thoughts on what digital marketing is going to look like in 3-5 years?
- the importance of content marketing to grow your business.
- their strategy to creating content that generates a return on investment.
and much more...
Thanks for listening!
…
Links from today’s show are listed below:
AttentionMedia - Website
Knowlton Marketing - Website
SPECIAL MENTIONS:
This podcast is professionally mixed and edited by AttentionMedia.
LET’S MAKE THIS GROW!
If you enjoyed this episode, the biggest compliment you can give is to leave a rating and review in iTunes! Reviews are extremely helpful to boost the shows ranking, plus, we read each and every review out on the show! P.S. Here’s a ‘how-to’ if you’re not sure?
NEED HELP WITH YOUR DIGITAL MARKETING?
If you want to grow your business through strategic digital marketing head over to attentionmedia.com.au, click on the Book A Discovery Call tab, fill out some details and we will be in touch!
LET US KNOW YOU ARE LISTENING!
We would love to know if you are listening to the show so please take a screenshot, upload it to your preferred social media account and tag us @attentionmediaagency.
That’s it for this episode! See you on the next one.
Wednesday Jan 13, 2021
Wednesday Jan 13, 2021
In this weeks episode of Digital. by AttentionMedia we are discussing the Latest Facebook Updates and even throw in a few Bonus Instagram Engagement Tips...
On Today's show we cover …
- Donald Trump being banned from most social media platforms?
- Facebook Ads and Account being banned and ads disapproved at very high rates (TikTok has also been glitchy)
- BONUS TIP: Publish more Reels on instagram to boost your views and engagement - Reels, Consistency and using all the available features!
LINKS
AttentionMedia - Website
- After Permanently Suspending Trump's Account, Twitter Needs to Establish Clearer Guidance on Rules
- Facebook Launches Updated Page Layout for Public Figures Which De-Emphasizes Page Likes
SPECIAL MENTIONS:
This podcast is professionally mixed and edited by AttentionMedia.
LET’S MAKE THIS GROW!
If you enjoyed this episode, the biggest compliment you can give is to leave a rating and review in iTunes! Reviews are extremely helpful to boost the shows ranking, plus, we read each and every review out on the show! P.S. Here’s a ‘how-to’ if you’re not sure?
NEED HELP WITH YOUR DIGITAL MARKETING?
If you want to grow your business through strategic digital marketing head over to attentionmedia.com.au, click on the Book A Discovery Call tab, fill out some details and we will be in touch!
LET US KNOW YOU ARE LISTENING!
We would love to know if you are listening to the show so please take a screenshot, upload it to your preferred social media account and tag us @attentionmediaagency.
That’s it for this episode! See you on the next one.
Wednesday Jan 06, 2021
Wednesday Jan 06, 2021
In this weeks episode of Digital. by AttentionMedia we are discussing the critical changes to apples IOS 14 update you need to know about...
- Over the past 12 months Apple has been driving the PRIVACY message really hard.
- This is coming off the back of Cambridge Analytica
- Facebook has come out very vocally in regards to the impacts this will have on SME advertisers in particular
What is the update? iOS 14
- it will allow users to share your approximate location with apps, instead of your precise location.
- will also get a camera and microphone recording indicator in the status bar. It’s a similar feature to the camera light that comes with Macs and MacBooks. The recording indicator will sit in the top bar of your iPhone’s display when your front or rear camera is in use, or if a microphone is active.
- users will be asked if they want to be tracked by the app. That’s a major change that will likely have a ripple effect: By allowing users to reject tracking, it’ll reduce the amount of data that’s collected, preserving user privacy.
What Facebook is saying (refer to online articles
- Preparing Our Partners for iOS 14 article
- How Apple’s iOS 14 Release May Affect Your Ads
What happened in the past
- The identifier for advertisers (IDFA) tracked you across apps and the internet
- Facebook was able to use Audience Network to target app users with ads and also collect data about usage and interests from the apps used.
- Most of us didn’t realise
What will happen moving forward.
- Many people will opt out of the tracking
- Audiene Network will suffer
- Many people will see less relevant ads
- Facebook will innovate and things will continue to change
- Social Media is still young and evolving along with humanity
What to do about it
- Roll with change and lean into it.
- Adapt quickly and learn all you can about what this means to you and your business
- Focus on building brand, brand equity and your own databases.
- Create content, drive web traffic, implement a server side API
- Give AttentionMedia a call and we can help you!
3rd Party Pixels are also being phased out in 2021.
but this is a topic for another show.
LINKS
AttentionMedia - Website
- www.adweek.com/programmatic/facebook-keeps-up-the-pressure-on-apple-over-ios-14-changes/
- https://www.facebook.com/business/news/preparing-our-partners-for-ios-14-launch
SPECIAL MENTIONS:
This podcast is professionally mixed and edited by AttentionMedia.
LET’S MAKE THIS GROW!
If you enjoyed this episode, the biggest compliment you can give is to leave a rating and review in iTunes! Reviews are extremely helpful to boost the shows ranking, plus, we read each and every review out on the show! P.S. Here’s a ‘how-to’ if you’re not sure?
NEED HELP WITH YOUR DIGITAL MARKETING?
If you want to grow your business through strategic digital marketing head over to attentionmedia.com.au, click on the Book A Discovery Call tab, fill out some details and we will be in touch!
LET US KNOW YOU ARE LISTENING!
We would love to know if you are listening to the show so please take a screenshot, upload it to your preferred social media account and tag us @attentionmediaagency.
That’s it for this episode! See you on the next one.