1.6K
Downloads
31
Episodes
Welcome to Digital, a podcast brought to you by AttentionMedia, a location-agnostic digital growth agency helping business become iconic brands! On this show, we dive into the hottest topics, the latest updates and what’s working in social media and digital marketing right now, to get you up to speed and keep you informed. And if you want to grow your business through strategic digital marketing head over to attentionmedia.com.au, click on the "Book A Discovery Call" tab, fill out some details and we will be in touch!
Episodes
Wednesday Jan 06, 2021
Wednesday Jan 06, 2021
In this weeks episode of Digital. by AttentionMedia we are discussing the critical changes to apples IOS 14 update you need to know about...
- Over the past 12 months Apple has been driving the PRIVACY message really hard.
- This is coming off the back of Cambridge Analytica
- Facebook has come out very vocally in regards to the impacts this will have on SME advertisers in particular
What is the update? iOS 14
- it will allow users to share your approximate location with apps, instead of your precise location.
- will also get a camera and microphone recording indicator in the status bar. It’s a similar feature to the camera light that comes with Macs and MacBooks. The recording indicator will sit in the top bar of your iPhone’s display when your front or rear camera is in use, or if a microphone is active.
- users will be asked if they want to be tracked by the app. That’s a major change that will likely have a ripple effect: By allowing users to reject tracking, it’ll reduce the amount of data that’s collected, preserving user privacy.
What Facebook is saying (refer to online articles
- Preparing Our Partners for iOS 14 article
- How Apple’s iOS 14 Release May Affect Your Ads
What happened in the past
- The identifier for advertisers (IDFA) tracked you across apps and the internet
- Facebook was able to use Audience Network to target app users with ads and also collect data about usage and interests from the apps used.
- Most of us didn’t realise
What will happen moving forward.
- Many people will opt out of the tracking
- Audiene Network will suffer
- Many people will see less relevant ads
- Facebook will innovate and things will continue to change
- Social Media is still young and evolving along with humanity
What to do about it
- Roll with change and lean into it.
- Adapt quickly and learn all you can about what this means to you and your business
- Focus on building brand, brand equity and your own databases.
- Create content, drive web traffic, implement a server side API
- Give AttentionMedia a call and we can help you!
3rd Party Pixels are also being phased out in 2021.
but this is a topic for another show.
LINKS
AttentionMedia - Website
- www.adweek.com/programmatic/facebook-keeps-up-the-pressure-on-apple-over-ios-14-changes/
- https://www.facebook.com/business/news/preparing-our-partners-for-ios-14-launch
SPECIAL MENTIONS:
This podcast is professionally mixed and edited by AttentionMedia.
LET’S MAKE THIS GROW!
If you enjoyed this episode, the biggest compliment you can give is to leave a rating and review in iTunes! Reviews are extremely helpful to boost the shows ranking, plus, we read each and every review out on the show! P.S. Here’s a ‘how-to’ if you’re not sure?
NEED HELP WITH YOUR DIGITAL MARKETING?
If you want to grow your business through strategic digital marketing head over to attentionmedia.com.au, click on the Book A Discovery Call tab, fill out some details and we will be in touch!
LET US KNOW YOU ARE LISTENING!
We would love to know if you are listening to the show so please take a screenshot, upload it to your preferred social media account and tag us @attentionmediaagency.
That’s it for this episode! See you on the next one.
Wednesday Dec 23, 2020
Wednesday Dec 23, 2020
In this episode of Digital. by AttentionMedia we have four members of the team together for the final podcast of 2020!
Our Social Media Manager, Posy, (who normally works remotely from her second home in Byron Bay) joins us in the studio to chat about "the year that was 2020".
We talk about a whole range of topics from the past 12 months including:
- How AttentionMedia ended 2019 as a team of 3 with big plans for the year ahead
- How the year started off with raging bushfires, damaging floods and Ludi joining us as Creative Producer
- Then COVID-19 hit...
- How business was turned upside down and the race was on to get "online"
- The incredible rise of TikTok!
- The Social Dilema and our individual thoughts around privacy and mobile phone addiction
- Our Support Small and Local initiative to support local brick and mortar businesses
- Posy joined us as our new Social Media Manager and our first fully remote team member
- Fab joined us in November as our Digital Strategist and second fully remote team member
- Quick fire round of Q’s from Anthony to the team
- and much more...
Thank you to each and every person who has supported the show this year and we look forward to taking the show to another level for you in 2021!
Happy Holidays And Thanks For Listening!
…
Links from today’s show are listed below:
SPECIAL MENTIONS:
This podcast is professionally mixed and edited by AttentionMedia.
LET’S MAKE THIS GROW!
If you enjoyed this episode, the biggest compliment you can give is to leave a rating and review in iTunes! Reviews are extremely helpful to boost the shows ranking, plus, we read each and every review out on the show! P.S. Here’s a ‘how-to’ if you’re not sure?
NEED HELP WITH YOUR DIGITAL MARKETING?
If you want to grow your business through strategic digital marketing head over to attentionmedia.com.au, click on the Book A Discovery Call tab, fill out some details and we will be in touch!
LET US KNOW YOU ARE LISTENING!
We would love to know if you are listening to the show so please take a screenshot, upload it to your preferred social media account and tag us @attentionmediaagency.
That’s it for this episode! See you on the next one.
Wednesday Dec 16, 2020
Wednesday Dec 16, 2020
In this weeks episode of Digital. by AttentionMedia we are speaking to Tomik the founder of True Potential Labs a natural high performance tea that powers you past your rivals. After launching a product, an e-commerce brand, they are now looking for an agency and planning the growth of their business….
On the show we cover …
- How they went about building their business model and the decisions they made
- How they developed their strategy around "taking your product to market" - Tomik’s thoughts on the current state of marketing
- What have they done in terms of marketing and digital marketing for their business to date?
and much more...
Thanks for listening!
…
Links from today’s show are listed below:
AttentionMedia - Website
True Potential Labs - Website
SPECIAL MENTIONS:
This podcast is professionally mixed and edited by AttentionMedia.
LET’S MAKE THIS GROW!
If you enjoyed this episode, the biggest compliment you can give is to leave a rating and review in iTunes! Reviews are extremely helpful to boost the shows ranking, plus, we read each and every review out on the show! P.S. Here’s a ‘how-to’ if you’re not sure?
NEED HELP WITH YOUR DIGITAL MARKETING?
If you want to grow your business through strategic digital marketing head over to attentionmedia.com.au, click on the Book A Discovery Call tab, fill out some details and we will be in touch!
LET US KNOW YOU ARE LISTENING!
We would love to know if you are listening to the show so please take a screenshot, upload it to your preferred social media account and tag us @attentionmediaagency.
That’s it for this episode! See you on the next one.
Wednesday Dec 09, 2020
Wednesday Dec 09, 2020
In this weeks episode of Digital. by AttentionMedia we are discussing Linkedin with the one and only Nathaniel Bibby...
On the show we cover …
- How Nathaniel's became one of the worlds leading Linkedin in trainers and social media speakers
- His thoughts on the current state of marketing
- Linkedin as a marketing Platform
- The businesses best suited for Linkedin marketing
and much more...
Thanks for listening!
…
Links from today’s show are listed below:
AttentionMedia - Website
Bibby Consulting - Website
SPECIAL MENTIONS:
This podcast is professionally mixed and edited by AttentionMedia.
LET’S MAKE THIS GROW!
If you enjoyed this episode, the biggest compliment you can give is to leave a rating and review in iTunes! Reviews are extremely helpful to boost the shows ranking, plus, we read each and every review out on the show! P.S. Here’s a ‘how-to’ if you’re not sure?
NEED HELP WITH YOUR DIGITAL MARKETING?
If you want to grow your business through strategic digital marketing head over to attentionmedia.com.au, click on the Book A Discovery Call tab, fill out some details and we will be in touch!
LET US KNOW YOU ARE LISTENING!
We would love to know if you are listening to the show so please take a screenshot, upload it to your preferred social media account and tag us @attentionmediaagency.
That’s it for this episode! See you on the next one.
Wednesday Dec 02, 2020
Wednesday Dec 02, 2020
In this weeks episode of Digital. by AttentionMedia we are discussing equipment options for your content creation...
On the show we cover …
- Tips and tricks when shooting direct from your phone
- Shooting at an expense (Cameras, Editing Software)
- How to record crisp and clean audio
- Stabilising your video with Gimbals
Thanks for listening!
…
Links from today’s show are listed below:
SPECIAL MENTIONS:
This podcast is professionally mixed and edited by AttentionMedia.
LET’S MAKE THIS GROW!
If you enjoyed this episode, the biggest compliment you can give is to leave a rating and review in iTunes! Reviews are extremely helpful to boost the shows ranking, plus, we read each and every review out on the show! P.S. Here’s a ‘how-to’ if you’re not sure?
NEED HELP WITH YOUR DIGITAL MARKETING?
If you want to grow your business through strategic digital marketing head over to attentionmedia.com.au, click on the Book A Discovery Call tab, fill out some details and we will be in touch!
LET US KNOW YOU ARE LISTENING!
We would love to know if you are listening to the show so please take a screenshot, upload it to your preferred social media account and tag us @attentionmediaagency.
That’s it for this episode! See you on the next one.
Wednesday Nov 25, 2020
Wednesday Nov 25, 2020
In this weeks episode of Digital. by AttentionMedia we are discussing all things Snapchat Advertising...
On the show we cover …
- Anthony’s involvement as a #SnapchatAmbassador (full transparency, this is a paid partnership)
- Why you should consider using Snapchat advertising in your marketing mix
- Leveraging Snapchat to market towards the younger demographic
- How to get get up to $250 FREE Snapchat ad credit to test the platform yourself
Thanks for listening!
…
Links from today’s show are listed below:
Access Snapchat's Advertising Platform & Get Up To $250 FREE Ad Credit
SPECIAL MENTIONS:
This podcast is professionally mixed and edited by AttentionMedia.
LET’S MAKE THIS GROW!
If you enjoyed this episode, the biggest compliment you can give is to leave a rating and review in iTunes! Reviews are extremely helpful to boost the shows ranking, plus, we read each and every review out on the show! P.S. Here’s a ‘how-to’ if you’re not sure?
NEED HELP WITH YOUR DIGITAL MARKETING?
If you want to grow your business through strategic digital marketing head over to attentionmedia.com.au, click on the Book A Discovery Call tab, fill out some details and we will be in touch!
LET US KNOW YOU ARE LISTENING!
We would love to know if you are listening to the show so please take a screenshot, upload it to your preferred social media account and tag us @attentionmediaagency.
That’s it for this episode! See you on the next one.
Wednesday Nov 18, 2020
Wednesday Nov 18, 2020
In this week's episode of Digital. by AttentionMedia we are talking about how to maximise your social media during the festive season...
We discuss:
- What type of content is working at the moment (e.g. video, images etc)
- Tips on how you can create your own content (and create more of it)
- Software / apps/ websites to help you in the creative process
…
Links from today’s show are listed below:
Thanks for listening!
SPECIAL MENTIONS:
This podcast is professionally mixed and edited by AttentionMedia.
LET’S MAKE THIS GROW!
If you enjoyed this episode, the biggest compliment you can give is to leave a rating and review in iTunes! Reviews are extremely helpful to boost the shows ranking, plus, we read each and every review out on the show! P.S. Here’s a ‘how-to’ if you’re not sure?
NEED HELP WITH YOUR DIGITAL MARKETING?
If you want to grow your business through strategic digital marketing head over to attentionmedia.com.au, click on the Book A Discovery Call tab, fill out some details and we will be in touch!
LET US KNOW YOU ARE LISTENING!
We would love to know if you are listening to the show so please take a screenshot, upload it to your preferred social media account and tag us @attentionmediaagency.
That’s it for this episode! See you on the next one.
Wednesday Nov 04, 2020
Wednesday Nov 04, 2020
In this episode we discuss all things Facebook Business Manager...
What is Facebook Business Manager and why is it so Important?
Tune into this weeks episode to learn how to setup Facebook Business Manager, secure Facebook assets and control your data!
…
Links from today’s show are listed below:
https://attentionmedia.com.au/
Thanks for listening!
SPECIAL MENTIONS:
This podcast is professionally mixed and edited by AttentionMedia.
LET’S MAKE THIS GROW!
If you enjoyed this episode, the biggest compliment you can give is to leave a rating and review in iTunes! Reviews are extremely helpful to boost the shows ranking, plus, we read each and every review out on the show! P.S. Here’s a ‘how-to’ if you’re not sure?
NEED HELP WITH YOUR DIGITAL MARKETING?
If you want to grow your business through strategic digital marketing head over to attentionmedia.com.au, click on the Book A Discovery Call tab, fill out some details and we will be in touch!
LET US KNOW YOU ARE LISTENING!
We would love to know if you are listening to the show so please take a screenshot, upload it to your preferred social media account and tag us @attentionmediaagency.
That’s it for this episode! See you on the next one.
Monday Oct 26, 2020
Monday Oct 26, 2020
In this episode we discuss 3 practical and tactical tips on how to optimise your social media marketing to make sure you get the best outcomes!
Tune into this weeks episode to join in the conversation!
…
Links from today’s show are listed below:
https://attentionmedia.com.au/
Thanks for listening!
SPECIAL MENTIONS:
This podcast is professionally mixed and edited by AttentionMedia.
LET’S MAKE THIS GROW!
If you enjoyed this episode, the biggest compliment you can give is to leave a rating and review in iTunes! Reviews are extremely helpful to boost the shows ranking, plus, we read each and every review out on the show! P.S. Here’s a ‘how-to’ if you’re not sure?
NEED HELP WITH YOUR DIGITAL MARKETING?
If you want to grow your business through strategic digital marketing head over to attentionmedia.com.au, click on the Book A Discovery Call tab, fill out some details and we will be in touch!
LET US KNOW YOU ARE LISTENING!
We would love to know if you are listening to the show so please take a screenshot, upload it to your preferred social media account and tag us @attentionmediaagency.
That’s it for this episode! See you on the next one.
Wednesday Oct 21, 2020
Wednesday Oct 21, 2020
In this episode we discuss all things changing in the age of social media…
Is it the end for Facebook as we know it ? What will be the next social media app that takes our heart by storm.
And how are these platforms changing the way we communicate?
Tune into this weeks episode to joining in the conversation!
…
Links from today’s show are listed below:
https://attentionmedia.com.au/
Thanks for listening!
SPECIAL MENTIONS:
This podcast is professionally mixed and edited by AttentionMedia.
LET’S MAKE THIS GROW!
If you enjoyed this episode, the biggest compliment you can give is to leave a rating and review in iTunes! Reviews are extremely helpful to boost the shows ranking, plus, we read each and every review out on the show! P.S. Here’s a ‘how-to’ if you’re not sure?
NEED HELP WITH YOUR DIGITAL MARKETING?
If you want to grow your business through strategic digital marketing head over to attentionmedia.com.au, click on the Book A Discovery Call tab, fill out some details and we will be in touch!
LET US KNOW YOU ARE LISTENING!
We would love to know if you are listening to the show so please take a screenshot, upload it to your preferred social media account and tag us @attentionmediaagency.
That’s it for this episode! See you on the next one.